10 Social Media Monitoring and Listening Tools for Your Business

In this article, we have collected effective free and paid social monitoring tools. Tools like these help you stay aware of what customers think of your brand and up to date on your brand’s reputation.

In addition to finding mentions of a brand or searching for keywords, the service helps you identify influencers on popular social networks, such as Twitter. For convenience, you can create lists and save them to CSV, then import them into customer relationship management (CRM).

Mention generates reports with a lot of useful data. In the Insights Center, you can customize the most important KPIs yourself. You can upload data in several formats: pdf, .csv, .xls, .tsv. In the Pro and Enterprise plans, you can provide access to your account to third parties such as employees or customers.

Mention’s main advantages:

• Custom tags for optimizing the search for mentions
• Slack integration for new notifications
• Geolocation of notifications
• Automated reports

Cost: this social listening tool has price plans ranging from $25 to $450 per month.

In addition to searching social profiles, you can find information of interest by keywords on Twitter. The tool will show all user comments on your posts to keep in touch with your audience. It also allows you to identify active users as potential brand advocates and optimize reach and interaction with the audience using CRM.

Google Alerts is a free tool to monitor your brand mentions from Google. You’ll first prepare a list of keywords that will be searched for mentions and add it to the tracking list. Most likely these will be brand queries (for example, “Coca Cola”) and categorical or search queries (for example, “find a psychologist online”).

You will receive alerts to your Google email account. You can configure the frequency of sending monitoring results: daily, monthly, etc. Also, you can flag content as irrelevant if you see a mention of something other than your topic in the results. Google robots will improve their functionality and send less irrelevant content.

Some social networks provide free analytics to users. In some cases, data access is included in a business account.

For example, data from Twitter Analytics for business accounts looks like this:

Hootsuite offers a free version for private users. Although it is a little stripped down, you can monitor popular social networks, view analytics, plan campaigns, and so on.

The tool has a simple and intuitive interface. Notifications about new mentions will be sent automatically to the communication method you specified in the settings.

BuzzSumo has a free and equally effective version. The tool collects data on the number of external links to the domain and individual pieces of content mentioned in social networks. The information will help determine which formats work best for each social network. Based on it, you can create a more effective content strategy to increase the reach of publications and attract consumer attention.

TweetReach generates data about the reach of Twitter posts. You can search for information by hashtags, usernames, or keywords.

The service uses the Union Metrics analytical system. It allows you to see which topics or keywords users mention more often, how many impressions each post gets, and so on.
The free plan includes 100 tweets and paid packages start from $49 per month.