How to Remove a Glassdoor Review

Glassdoor is a trust directory of companies that was launched in 2007 and features reviews from current or former employees. Glassdoor compiles rankings based on user ratings, checks comments, and verifies user data. Reviews on this site can have a significant impact on audience trust.

By 2015, 30 million users from 190 countries were registered on the site. Glassdoor has seen 49.9 million visitors in the past six months. If the site displays negative remarks about your company, it's extremely likely that hundreds of job seekers will see it.

Statistics suggest:

• 33% of job seekers reject job offers due to negative comments
  
  
• 84% of job seekers claim a company's reputation influenced their final decision

Ignoring bad reviews about the company can cause you to lose valuable employees, potential business partners, and future profits.

Litigation is not the best way to remove Glassdoor reviews because the law protects websites that publish user-generated content from legal liability. In addition, it violates data privacy laws for site administration to give out personal information about users, making it useless to sue the site.

So, how to remove reviews from Glassdoor? Contact your search engine reputation management (SERM) agency. If the review is truly slander, experts will prepare data for the appeal. If a bad comment is written by a real person, measures will be taken to eliminate the conflict and change the post to neutral or positive. Specialists will develop a content plan aimed at improving the image of the company and use SEO tools to drive negative information out of search results. Reputation companies have a full-time lawyer or work with a law firm to resolve legal conflicts.

In most cases, it's better not to delete the information. Instead, ask the author to change it. SERM specialists contact the unsatisfied employee to determine the essence of the conflict. Often, the problem can be solved through negotiations, usually through apologies or compensation for damage.

If the author flatly refuses to change a review, the agency will take the following steps.

This method will work only if the comment violates the rules of the site or is fake. To do this, the company verifies the identity of the author and the veracity of published content. They will confirm the author is a real employee of the company and the specified data are true, for example salary, initials of other people mentioned, and so on. Specialists then contact the author to discuss the conflict and find a solution. If there is no feedback, it's most likely a fake review.

After collecting information, a reason the content violates site rules can be indicated, for example:

• Profanity
  
• Exposing classified information that violates company confidentiality
  
• Non-unique (quoted from other sources) content
  
• False data
  
• Discrimination by race, gender, or sexual orientation
  
  

Site administration usually responds within a couple of days. The moderator may ask for evidence and, after receiving it, decide to delete or modify the published review.

How to remove a Glassdoor review if an administration decides against you? Block the negative post with links with positive content.

SEO / SERM specialists help by:

• Auditing and making recommendations for optimizing the site
  
  
• Developing a content strategy to enhance your company's image, including optimizing all published texts for SEO
  
  
• Creating positive materials, articles, and press releases to publish regularly on industry and review sites

This method removes unwanted links from the first page of the search results and increases reach and brand recognition.

A constant influx of fresh positive reviews about your company strengthens the company's reputation as an employer. Reputation agency specialists will help you develop an effective strategy for motivating your employees to leave honest positive feedback. We do not recommend bribery! This can backfire, causing even more negativity.

If your brand is new, SERM specialists can publish a number of positive reviews about you. They use specially created accounts with a history to create comments. Reviews must be published regularly and observe the rules of the site so that moderators do not delete or ban them.

Usually, feedback from other users will help your current or former employees be more willing to share their opinions.

This list of review sites for business will help you collect feedback from a large Never ignore negative comments about your company. The longer negative information appears in the first page of search results, the more valuable personnel, business partners, and profits you lose in the future. Engage professionals to work with negative reviews to prevent further harm to the company's reputation.


Specialists can utilize SEO algorithms, stimulate new reviews from loyal employees, and develop a content strategy to strengthen the company's HR branding. Strengthening your reputation on the internet allows you to rise past the competition.