Benefits of Our Social Listening Services

Brand reputation audit can be an independent study or a supplement to offline analytics. Capabilities of modern tools for social listening turn social data into a powerful source of informationб as valuable as surveys and focus groups. With audits, you can collect honest feedback and opinions, which are not biased or limited by close-ended questions, to research the market before launching a new product or service, to see the reaction of your audience to marketing campaigns or rebranding, or to find out how your business is perceived online.

Using the most advanced features of monitoring tools like trend detection and visual insights we are able to get the full picture of your social media presence. We also make sure to manually check data from monitoring platforms to provide the most accurate results. Manual monitoring is essential for interpreting the information and putting it in context, when sentiment detection remains one of the weakest spots in automated brand listening.

Our social media analysis goes beyond basic metrics to answer questions that are important for your business. Who is your audience and what are their interests? Do you need to improve your customer service, and what are its main issues? How to choose the right brand voice in communication with your customers? How does your brand reputation compare to your competitors? What are the main trends in your industry? Our custom reports will suit the specifics of your business.